case studies

BrandName :Moser Baer

Campaign Name :eCommerce EDM Circulations

Overview :
The company has a presence in over 100 countries, serviced through 15 marketing offices and representatives in India, US, Europe, Japan, Russia, Ukraine, Egypt, Argentina, Chile, Malaysia and has tie-ups with many global optical media storage business manufacturers. The company's products are being sold to more than 82 countries. Its products are manufactured at its three manufacturing facilities located in the suburbs of New Delhi employing over 8,000 employees. Through its wholly owned subsidiaries, the company manufactures photovoltaic cells and modules using crystalline silicon and thin film technologies.
Requirement :

moserbaer.in is the ecommerce portal of company and they wanted to increase the online sales through this channel, using EDM, SEO, PPC etc.

Solution :

We at Pracharnama Media, develop a strategy where we have given two way EDM circulation to company, one they, can send EDMs to their existing customers and dealers to increase the UP SALE & Cross Sale. We have given a platform by which they were sending the mailers and tracking the same, like Open Mails, Click Mails, Bounce Mails etc. Secondry, we have circulated the offers through EDM in our publisher network which resulted well, it was CardDrive, Pendrive,Customized printng on drive campaign. That was amazing experience to work here.


The leads/ sales was more than expectations, it it become a fruitful entity for company within short span of period. Parallel the message goes to online buyers as well that moser baer is selling directly their products online on moserbaer.in